Customers need to know that Referrals are an important part of your business.

Ask in person, ask by mail and email, ask on the phone. Ask – and keep asking.

Remember that customers are not just doing you a favor by giving you a Referral. We ENJOY giving Referrals. Don't you love recommending a great movie, book or store?  Your customers will get pleasure from giving the people they know the same experience they've had. 

Thank your customers when they give you Referrals.

Reward your customers for giving you a Referral with a gift, or something of value from your business.

Referrals are a vital part of the Marketing mix during the best of times. In  difficult times they're simply essential. People are more cautious with the money they spend. If you're recommended to them by someone they know and trust it will encourage them.